ABSTRACT
The latest emergencies - economic, refugee, and the pandemic of Covid-19 - has impacted in European collective identity construction, especially in Southern Europe. This article investigates if the pandemic crisis has activated in young Italian and Spanish university students nationalistic or/and European responses. The analysis, based on an online survey, uses the partial least squares structural equation modelling (PLS-SEM) statistical method to perform an exploratory analysis of the explanatory theoretical model of European sentiment. The results show that young people attribute several meanings to Europe during the pandemic, which are based mainly on making informed decisions and recognizing a common space of interaction as an opportunity of peace, security and democracy. The findings highlight the role of EU communicative actions in increasing trust in national and European institutions.
ABSTRACT
The gender studies approach of this contribution addresses the issue of communication in the Italian government's response to COVID-19. In the past, the government had often focused its communication on the promotion of political activities, with stereotypical representations of men and women instead of a culture of communication based on the concept of ‘civil servant' with a gender lens. This article ponders whether methods of disseminating information and representing the pandemic are driven by innovative models of communication that advocate for a gender-conscious approach. Using a qualitative analysis, this contribution examines the government's communication campaigns during the pandemic and inquires if and how the narrative of the pandemic has impacted the representation of gender. We analyse public service advertisements on television and in the digital media. Our results show distinct features of and issues with mainstream and social media storytelling strategies. © 2023 Intellect Ltd Article. English language.
ABSTRACT
The gender studies approach of this contribution addresses the issue of communication in the Italian government's response to COVID-19. In the past, the government had often focused its communication on the promotion of political activities, with stereotypical representations of men and women instead of a culture of communication based on the concept of ‘civil servant' with a gender lens. This article ponders whether methods of disseminating information and representing the pandemic are driven by innovative models of communication that advocate for a gender-conscious approach. Using a qualitative analysis, this contribution examines the government's communication campaigns during the pandemic and inquires if and how the narrative of the pandemic has impacted the representation of gender. We analyse public service advertisements on television and in the digital media. Our results show distinct features of and issues with mainstream and social media storytelling strategies. © 2023 Intellect Ltd Article. English language.